Most small businesses are careful about what type of marketing strategies they invest in. When you have a limited marketing budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences.
 
So what’s so great about social media marketing?
Your customers are on social media , Consumers will be more receptive to your messages when marketing through social media , Marketing through social media can help increase brand recognition , Marketing through social media increases your inbound traffic , Different social media channels help you reach specific audiences , Social media advertising allows you to target and retarget ideal consumers , Marketing through social media is cost effective , Social media marketing may help improve your search engine rankings , Your competition is on social media , Marketing on social media leads to higher conversion rates ,  Social media marketing helps improve brand loyalty, Consumers are looking for recommendations on social media , Social media helps connect your brand with customers you didn’t know existed , Marketing through social media can help you improve brand authority , Social media marketing gives you the opportunity to gain new customer insights